As you know, first impressions mean a great deal in business. That first impression frames how we are going to feel about a given company. More and more, people will get those first impressions of your firm online. The look and feel of your web site has everything to do with what people think of you and, therefore, of your brand.
The web has done to interface design what desktop publishing did to page layout. Being able to use 10 different fonts and numerous unmatched graphics on one page does not mean you should! The same is true for a web interface. Technology has made it easier than ever for self-proclaimed designers to produce bad layouts for both the printed page and the homepage.